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Zainab Kapasi

Zainab Kapasi

Recent Posts

CEO's Guide To Employee Engagement: Storytelling Through UGC

With the amount of content being generated by employees, businesses don’t have to develop all their content from scratch. It proves to be beneficial to take advantage of User Generated Content to help further employee engagement.

5 Ways Businesses Can Showcase Employee Recognition

Appreciation and recognition is a fundamental need, businesses must acknowledge the impact of employee recognition and should consider the following tactics for their engagement strategy.

The Business Impact of Artificial Intelligence in the Workplace

With Artificial Intelligence (AI) breaking barriers across all boards, this technology has finally made its case on how it benefits businesses. In this article, we’ll take a look at how a business can use AI to improve employee engagement, morale,...

The CEO's Guide to Employee Engagement: Developing All-Inclusive Campaigns

Employee engagement is a lot of hard work, but when done right brings about higher satisfaction, retention, productivity, loyalty, and lesser sick days. Active engagement on the employee front can be brought about by proactive planning on the...

CEO's Guide to Employee Engagement: Enriching Content with Media

In "The Age of Visual Culture" posts with different types of media will receive higher engagement. An engaging video boosts your chances for higher engagement even further.   Social posts with images receive 2.3 times more engagement than those...

Evolution of an Employee's Psyche: Permanent Changes Caused by COVID-19

Employee’s psyche, desires, and demands are constantly evolving. COVID-19 pushed it into overdrive. Businesses must learn to cater to their changed psyche.   Over the years, the employee psyche, desires, and demands have evolved, and businesses are...

How Employee Advocacy can Help Brands Recruit & Cultivate the Best Talent

Employee advocacy can set brands apart. Brands must provide the best employee experience to make sure candidates consider them to be the first choice when applying for jobs.   When it comes to products & services, word of mouth and UGC...

4 Advantages of Having a Targeted News Feed on Businesses' Internal Communication Platforms

A newsfeed is an effective tool in terms of innovation in communication. Here are 4 benefits of having a targeted newsfeed on your employee engagement and communications platform.   When it comes to implementing an employee communications platform,...

5 Ways for Businesses to Ensure Employees Remain Engaged & Increase Retention

When unsatisfied, employees will look for jobs. Organizations should retain employees. Here are 5 things businesses can do to keep employees engaged.   When unsatisfied, employees will be on the job hunt. Given this, any business will willingly...