In 2015, Millennials also known as Gen Y (18 to 24yr olds) surpassed GenX and Baby boomers to become the largest share of American Workforce according to the Pew Research Center at 34%. According to Deloitte’s Millennial Survey by 2025, that number will grow to 75 percent.
Needless to mention, another interesting trend is the increasing use of smartphones among the Millennials. With Apps like Facebook, WhatsApp, Instagram, Snapchat and more, this demography consumes content more on their phones than on their PCs. As they get used to these social Apps, millennials entering the workforce expect to connect with each other and get enterprise content on their smartphones as this article in San Diego Tribune corroborates. Moreover since the Gen X and Gen Y are used to mobile Apps that are fast, media rich (with videos), collaborative and sleek, legacy and old enterprise systems often fall short of that expectation.
While a lot of companies today are embracing BYOD (Bring Your Own Device) in the workplace and creating policies around those, quite a few are still figuring out how to tap into this new means of communication and some are skeptical about mobile in the workplace. But not leveraging this new form of communication can lead to lack of motivation and satisfaction, low loyalty and high attrition - which are very common problems especially among the millennials.
To tackle these issues, it is imperative that companies need to tap into mobile as quickly as they can. Since employees can bring their own smartphones, companies need to figure out the right mobile app technology platform that will help them accomplish their communication and engagement objectives aligning with the needs of the millennials. Here are 8 things that companies need to consider to succeed with their millennial and enterprise mobile strategy.
- Millennials don't have the patience to scour through tons of information. So companies need the ability to communicate relevant information instantly through interesting formats that include media - this lets companies drive the mission and vision of the company right from the top and makes employees feel connected to the management.
- Millennials have short attention span. Therefore make training and education on various products, services and policies interesting through quizzes, contests, scavenger hunts and more.
- Millennials hardly use email and need information on the fly. Companies need to provide the ability to communicate with each other through instant messaging - emails are a thing of the past.
- Millennials love games and want to compete. Incorporating gamification through points and leaderboards can motivate these employees and drive user behavior.
- Millennials love to share interesting content with their friends and brag. Therefore technologies need to provide an easy way to share and also recognize these employees so they become your brand advocates.
- Millennials love to vent when they are not happy. Channeling this feedback through surveys on an ongoing basis helps resolve issues quickly. Not providing this internal channel will make these employees vent on social media thus affecting talent acquisition and attrition as well.
- Millennials love to take pictures and videos. Letting these employees submit success stories from the field along with images, video can help you collect best practices, share them with others in the company and recognize.
- Millennials are always looking for rewards and recognition. Doing so can increase their participation and performance thus making them more productive and loyal.
While there are several technology platforms out there that might offer couple of features, it is in the best interest of companies to find a platform that can offer the most. Picking an engagement and communication platform such as hubEngage can reduce costs in managing and analyzing the data.
We'd love to hear how you are tackling mobile and the changing workforce in your company.