CPG employee apps help decentralized workforces

Consumer Packaged Goods (CPG) manufacturers with large decentralized multi-location workforces have a particular challenge when it comes to effective internal communications. Especially with blue-collar workers who are seldom in front of computers at any given point in time. That’s where CPG employee apps from hubEngage can help.

They say the best form of marketing is word of mouth. And who is better suited to promote your products and services to consumers than your own employees? That’s where CPG employee apps for communications and engagement from hubEngage can help drive advocacy and ambassadorship.

CPG manufacturers typically have a diversified and segmented employee base, so it’s important to reach people when and where it matters most to them. They rely on their mobile devices, whether they are iPhones, Android phones, iPods, iPads or tablets for news, updates, important information, communications and media content at all times.

From the second they arrive to work, they are looking at their mobile devices to stay in touch. Creating CPG employee apps can empower employees to be educated and knowledgeable about the brands they create every day, so that they can be your best marketing external channel.

CPG employee apps can be a great way to communicate to your people, but make sure you are:

  • Push the right content, to the right workers, at the right time, based on segmentation, location and individual behaviors
  • Receive instant feedback from employees on a regular basis, so you continuously gain insights
  • Deliver content pre, during and post workday, in a fun and engaging format that creates social buzz
  • Incentivize employees to “want to get information” versus “have to get information” with the right rewards and recognition, while promoting, cross selling and up selling CPG products and services

Your feature set for in-app tactics for CPG employee apps should be able to:

Push critical information, such as manufacturing updates, product news, plant conditions, training, learning and development and much more to individual employees with tools such as location awareness technology and employee segmentation.

Trigger instant feedback surveys and polls so you get data in real time, keeping your finger on the employee pulse, allowing you to stream focused content that improves the CPG employer brand experience, while attracting and developing talent.

Showcase benefits and services available to employees, such as career growth, discounts on products, health benefits, perks/discounts/giveaways and more. Leverage advertising opportunities to monetize fast with your vendor base.

Launch gamification such as quizzes, trivia, “What Am I” and more. Reward with points, badges, coupons and discounts. Use augmented reality scanning to unlock digital content in scavenger hunts. Monetize messaging with vendor/supplier sponsorship.


CPG employee apps can create a confident, educated workforce.

The CPG employee apps solution from hubEngage lets companies communicate in a fun and easy to manage platform across multiple devices, while engaging, connecting and incentivizing employees across multiple functions, from manufacturing to executive leadership, and many more. By leveraging our CoIL Engagement™ framework, using features such as proximity location via geofencing, low-energy Bluetooth beacons, segmentation by individual user behavioral KPIs, feedback tools, gamification, and analytics you can create the intrinsic motivators that lead to an outstanding experience. Don’t just digitize your existing web content.

hubEngage starts the dialogue and fosters two-way communication, while you push all sorts of relevant content such as company employee news, security updates, maps, location information, schedules, weather as well as incentives such as coupons and discounts based on in-door mapping locations. Trigger in-app notifications based on location so that your message gets across to the right employee, at the right place, at the right time, so you’re hyper-targeting, not guessing.  Turn CPG employees into a instant brand ambassadors and a marketing channel for your company, making it the top brand for consumers and a top place to work for employees.

With hubEngage powered CPG employee apps, your people can…

  • Receive push notifications for important news, product updates, safety, policies, etc.
  • Check for scheduling and work updates
  • Find locations with wayfinding maps (locations, offices, resources, etc.)
  • Get coupons/discounts from CPG service providers
  • Interact with other employees via instant messaging, gamification, sharing stories
  • Play while they learn with quizzes, surveys, scavenger hunts and more
  • Share experiences, rewards and perks on social channels
  • View out of work "know before you go" interactions and incentives
  • Watch streaming videos and seasonal content
  • Receive relevant content via location based technology and employee segmentation
  •  Much, much more!

CPG employee apps such as hubEngage, that are designed from the ground up to effectively help consumer packaged goods companies communicate with their employees better, have available built-in features such as:

  • News, Events & Info with Push Notifications
  • Surveys, Quizzes, Training & Gamification
  • Group & Individual Instant Messaging (with search)
  • Location Awareness & Segmentation
  • Rewards & Recognition Redemption
  • Mapping, Wayfinding & Interactive Tours

Want to learn more? Are you curious to try out sample CPG employee apps? Check out hubengage.com to learn more on how you can push the needle on employee communications and engagement for CPG’s of any size.


Related posts

Is Workplace by Facebook right for your company? Are there better alternatives?
Emails v/s Instant Messaging for Employee Communication - What's effective and why
2017 HR trends: experience, apps, analytics

Leave a Reply

Leave a Reply