Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

Dartboard marketing doesn’t work

It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty campaigns are targeted with a one-size fits all approach. It’s a lot like throwing a...


Connecting physical to digital with mobile technology

A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative...


Behavioral marketing – watch, listen and learn

Behavioral marketing is nothing new. We’ve been doing it since the dawn of mankind. If someone does something, we take notice (or at least try to) and then adapt whatever it is we are selling to that person’s behavioral needs.


Big data, big deal. Small data, bigger deal.

A lot of emphasis and budget goes into how to generate, receive, manage and digest big data in a way that makes it easy for an organization to extract actionable insights into increased profits and productivity. As our appetite for digital content...


Trigger content based on actions and location

Mobile apps have the ability to trigger content to users in a very convenient way. And we are seeing lots of apps jumping on the content marketing bandwagon to send all sorts of information to consumers, in the hopes that some of it will strike a...


Mobile Analytics - Marketers don’t have time

It seems like there’s a million different analytical tools out there for marketers to leverage today, particularly when it comes to mobile analytics. We apply these tools to complex data sets in order to extract valuable insights that can help us...


Push Notifications - Stop pushing me crap

Push media is becoming increasingly popular these days in the world of diversified marketing and advertising. If you’ve got an iPhone or Android device and run apps, you’ve more than likely noticed carefully woven media in the form of push...


Leveraging your suppliers and vendors with your mobile app

No matter what industry you are in, your mobile app can serve as a way not only to promote your brand, fostering engagement and advocacy, but also as a way to promote the goods and services you sell every day.


Know them, serve them, and they’ll be back

There are two basic steps to create brand loyalty fast


Keep your finger on the digital pulse

How do you keep your finger on the pulse of your end user? Your customers, employees, partners—pretty much anyone interacting with your organization? Maybe you survey your customers and brand advocates after an experience. Or maybe you run market...