Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

Employee communications app versus mobile intranet

More and more, we are hearing from enterprise customers who have digital content systems such as Intranets and even internal social networks for their employees, and have taken those systems and made them "mobile-friendly". But they problem is, they...


Storytelling 101: How Wynn Resorts used this tactic to create a successful brand

Storytelling has become an effective tactic to increase employee communication and engagement. Collecting these stories can be burdensome and time consuming. However with an employee app platform such as hubEngage, companies are now able to extract...


Build a successful employee culture with an employee app

Building an attractive corporate culture is easy when you have a dedicated mobile employee app platform, to not only get information and resources that will help them in their jobs, but also reward and recognize them for their contributions and give...


Instant employee pulse: Using an app platform to deliver analytics

Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of...


One-off engagement tactics or global strategy?

Often times marketers fall into the trap of creating one-off engagement tactics, without linking the tactics to a bigger plan or global strategy. This happens in companies of all sizes and industries. As marketers, we tend to be passionate...


Avoiding paralysis by analysis: Snapshot analytics

Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus...


Stop guessing, start targeting

The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the[tweet_quote hashtags="#physicaltodigital" ] traditional advertising tactics to get shoppers attention integrated into digital formats[/tweet_quote],...


Mobile engagement at all levels: Customers, employees and advertisers

Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments...


What are your tactics telling you?

Companies come up with all sorts of tactics to increase engagement across of a wide medium of channels every day.


Behavioral marketing – watch, listen and learn

Behavioral marketing is nothing new. We’ve been doing it since the dawn of mankind. If someone does something, we take notice (or at least try to) and then adapt whatever it is we are selling to that person’s behavioral needs.