Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

Use your app platform to track everyday actions

Mobile and web apps are a great way to track all sorts of metrics as your users engage with different features of the app. For example, you can track a user’s exact location, study their behaviors, purchase and browsing patterns—all in the name of...


Behavioral marketing – watch, listen and learn

Behavioral marketing is nothing new. We’ve been doing it since the dawn of mankind. If someone does something, we take notice (or at least try to) and then adapt whatever it is we are selling to that person’s behavioral needs.


Trigger content based on actions and location

Mobile apps have the ability to trigger content to users in a very convenient way. And we are seeing lots of apps jumping on the content marketing bandwagon to send all sorts of information to consumers, in the hopes that some of it will strike a...


The best mobile employee engagement tactics for retail

By popular demand, we have decided to create an ongoing list of the best employee engagement tactics for various vertical markets. Our first will focus on retail, but we will publish future lists for experiential venues, employees and more. We plan...


Know them, serve them, and they’ll be back

There are two basic steps to create brand loyalty fast


Keep your finger on the digital pulse

How do you keep your finger on the pulse of your end user? Your customers, employees, partners—pretty much anyone interacting with your organization? Maybe you survey your customers and brand advocates after an experience. Or maybe you run market...


The best mobile employee engagement tactics for experiential venues

By popular demand, we have decided to create an ongoing list of the best engagement tactics for various vertical markets. This installment focuses on experiential venues. We plan to keep these lists open, so feel free to drop us suggestions of what...


Why some big brands have no app-etite

Do you sometimes wonder why some of your favorite brands, big and small, don’t have a mobile or web app? I’ve got a favorite pizza franchise—well known in New England—that has a strong brand presence, but no mobile app. (I’ll leave them unknown for...