Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

I want to learn versus you’re forcing me to learn

In a previous post, I talked about extrinsic versus intrinsic motivators. I had an afterthought—to put a spotlight directly on how the landscape of training to internal audiences and communicating about new products and services to external...

The difference between gaming and gamification

Here’s something we here all the time:

Badges - Does anyone really care?


Gamification only gets you so far

Gamification has perhaps been the most popular buzz term for marketers in the past few years. We throw the word around as an engagement tactic faster than Porsche can say turbo. It is extremely effective, and the practice of gamifying ordinary...

Incentive marketing with gamification

Gamification is a proven tactic to improve engagement scores across organizations. This is a proven fact. But how do you get your audience to engage in the gamification tactics you have put in place? Many offer incentive marketing such as….

Leveraging your suppliers and vendors with your mobile app

No matter what industry you are in, your mobile app can serve as a way not only to promote your brand, fostering engagement and advocacy, but also as a way to promote the goods and services you sell every day.