Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

Instant employee pulse: Using an app platform to deliver analytics

Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of...


Triggering content just in time to create brand advocacy

As mobile devices grow in popularity, many brands are rushing to make sure they are triggering content to those devices to get customer eyes on the prize more effectively. Whether its texting notifications, using apps for push notifications,...


Use your app platform to track everyday actions

Mobile and web apps are a great way to track all sorts of metrics as your users engage with different features of the app. For example, you can track a user’s exact location, study their behaviors, purchase and browsing patterns—all in the name of...


iBeacons and the Titanic

Remember that scene from James Cameron’s 1997 epic Titanic as the ship steams away from the coast of Ireland and the captain says “let’s stretch her legs”? Seconds later the first officer orders full ahead and we see these massive oily pistons start...


SAAS for iBeacon hardware

As iBeacons start to roll out in full force world-wide, many brands and operators of this new hardware are beginning to examine the software that will power these powerful little devices. Since they are relatively new, many big brands are turning to...


Cross selling and upselling using iBeacons

iBeacons are a great way to reach app users on the go, to let them know of deals, offers, incentives, gamification, surveys, pretty much the sky is the limit on engagement tactics. But what about using the beacons to cross sell and upsell?


iBeacons – Game changer?

Lots of buzz this year about iBeacons. This “revolutionary” indoor proximity system developed by Apple is described as "a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence." The technology enables...