Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

The High Cost of Employee Turnover & How to Keep Your Top Talent

For years, personnel management and talent acquisition professionals have warned businesses of the toll employee turnover takes on organizations. With every vacancy, your organization suffers lost productivity, and it must commit time and resources...

Avoiding paralysis by analysis: Snapshot analytics

Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus...

Stop guessing, start targeting

The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the[tweet_quote hashtags="#physicaltodigital" ] traditional advertising tactics to get shoppers attention integrated into digital formats[/tweet_quote],...

The difference between gaming and gamification

Here’s something we here all the time:

Incentive marketing with gamification

Gamification is a proven tactic to improve engagement scores across organizations. This is a proven fact. But how do you get your audience to engage in the gamification tactics you have put in place? Many offer incentive marketing such as….

The best mobile engagement tactics for employees

By popular demand, we have decided to create an ongoing list of the best engagement tactics for various vertical markets. This installment focuses on employees. We plan to keep these lists open, so feel free to drop us suggestions of what you’ve...

Mobile engagement at all levels: Customers, employees and advertisers

Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments...

What are your tactics telling you?

Companies come up with all sorts of tactics to increase engagement across of a wide medium of channels every day.

Behavioral marketing – watch, listen and learn

Behavioral marketing is nothing new. We’ve been doing it since the dawn of mankind. If someone does something, we take notice (or at least try to) and then adapt whatever it is we are selling to that person’s behavioral needs.

Trigger content based on actions and location

Mobile apps have the ability to trigger content to users in a very convenient way. And we are seeing lots of apps jumping on the content marketing bandwagon to send all sorts of information to consumers, in the hopes that some of it will strike a...