Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

HR Headaches? Make Sense of Big Data for Better Employee Engagement

For some time now, big data collection has been a simple fact of modern life. Virtually every move you make is somehow noted, from the apps you use and the sites you visit to the emails you open to the products you buy and, of course, to the card...


Ten ways to get more engagement in your employee surveys

Perhaps the number-one "best-selling" tactic request that we hear from our enterprise customers is, using mobile to increase effectiveness of employee surveys. Specifically, how do you get more of your people to engage and participate in...


Instant employee pulse: Using an app platform to deliver analytics

Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of...


One-off engagement tactics or global strategy?

Often times marketers fall into the trap of creating one-off engagement tactics, without linking the tactics to a bigger plan or global strategy. This happens in companies of all sizes and industries. As marketers, we tend to be passionate...


Avoiding paralysis by analysis: Snapshot analytics

Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus...


Stop guessing, start targeting

The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the[tweet_quote hashtags="#physicaltodigital" ] traditional advertising tactics to get shoppers attention integrated into digital formats[/tweet_quote],...


The best mobile engagement tactics for employees

By popular demand, we have decided to create an ongoing list of the best engagement tactics for various vertical markets. This installment focuses on employees. We plan to keep these lists open, so feel free to drop us suggestions of what you’ve...


Mobile engagement at all levels: Customers, employees and advertisers

Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments...


Connecting physical to digital with mobile technology

A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative...


What are your tactics telling you?

Companies come up with all sorts of tactics to increase engagement across of a wide medium of channels every day.