Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

Use Employee Mobile Apps for Positive Reinforcement

If you have ever managed employees, raised children, or trained a puppy, you probably know about the use of reward and punishment. Nobody likes being punished, however, and overuse of punishment kills morale and can ultimately lead to a “Why bother...


Employee communications app versus mobile intranet

More and more, we are hearing from enterprise customers who have digital content systems such as Intranets and even internal social networks for their employees, and have taken those systems and made them "mobile-friendly". But they problem is, they...


Instant employee pulse: Using an app platform to deliver analytics

Measuring the overall employee pulse of your organization is critical to business success. There are many strategies to achieve this, some are fast, easy and cost-effective and some are longer-term initiatives that require budget and plenty of...


Building a smarter employee mobile app

By now, all internal marketers and communications pros should be on the employee mobile app bandwagon. If not, there is overwhelming evidence they will see brand engagement erosion over a short time period, eventually falling into oblivion—or that...


Use your app platform to track everyday actions

Mobile and web apps are a great way to track all sorts of metrics as your users engage with different features of the app. For example, you can track a user’s exact location, study their behaviors, purchase and browsing patterns—all in the name of...


You don't have to hit the reset button

Sometimes mobile and web apps need a reset. We hear it a lot in our category. But how much if a reset do you really need? To clarify, do you need to reset your strategy? Reset your user experience? Reset what you offer, how, when and to whom? Lots...


Why some big brands have no app-etite

Do you sometimes wonder why some of your favorite brands, big and small, don’t have a mobile or web app? I’ve got a favorite pizza franchise—well known in New England—that has a strong brand presence, but no mobile app. (I’ll leave them unknown for...