Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

Avoiding paralysis by analysis: Snapshot analytics

Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus...


Stop guessing, start targeting

The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the[tweet_quote hashtags="#physicaltodigital" ] traditional advertising tactics to get shoppers attention integrated into digital formats[/tweet_quote],...


Mobile engagement at all levels: Customers, employees and advertisers

Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments...


Dartboard marketing doesn’t work

It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty campaigns are targeted with a one-size fits all approach. It’s a lot like throwing a...


Connecting physical to digital with mobile technology

A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative...


Big data, big deal. Small data, bigger deal.

A lot of emphasis and budget goes into how to generate, receive, manage and digest big data in a way that makes it easy for an organization to extract actionable insights into increased profits and productivity. As our appetite for digital content...


Mobile Analytics - Marketers don’t have time

It seems like there’s a million different analytical tools out there for marketers to leverage today, particularly when it comes to mobile analytics. We apply these tools to complex data sets in order to extract valuable insights that can help us...


Push Notifications - Stop pushing me crap

Push media is becoming increasingly popular these days in the world of diversified marketing and advertising. If you’ve got an iPhone or Android device and run apps, you’ve more than likely noticed carefully woven media in the form of push...


Leveraging your suppliers and vendors with your mobile app

No matter what industry you are in, your mobile app can serve as a way not only to promote your brand, fostering engagement and advocacy, but also as a way to promote the goods and services you sell every day.


Know them, serve them, and they’ll be back

There are two basic steps to create brand loyalty fast