Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

The High Cost of Employee Turnover & How to Keep Your Top Talent

For years, personnel management and talent acquisition professionals have warned businesses of the toll employee turnover takes on organizations. With every vacancy, your organization suffers lost productivity, and it must commit time and resources...


Building an employee brand—thanks to your app

There are lots of ways to engage your employees in the workplace. Traditional tactics range from the basic poster in the break room all the way to fancy gamification portals that reward and recognize. I’ve personally developed hundreds of tactics...


Avoiding paralysis by analysis: Snapshot analytics

Having the ability to tap into your customer base and see what’s trending is an invaluable asset to any marketer or decision maker. For years we have all used tools like surveys, big data reports, qualitative and quantitative reporting, focus...


Stop guessing, start targeting

The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the[tweet_quote hashtags="#physicaltodigital" ] traditional advertising tactics to get shoppers attention integrated into digital formats[/tweet_quote],...


Mobile engagement at all levels: Customers, employees and advertisers

Engagement is a big buzz word these days, specifically as it pertains to customers, employees and advertisers alike. But as we begin to address each one of those engagement animals individually, one must ask: are any or all of the segments...


Dartboard marketing doesn’t work

It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty campaigns are targeted with a one-size fits all approach. It’s a lot like throwing a...


Connecting physical to digital with mobile technology

A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative...


What are your tactics telling you?

Companies come up with all sorts of tactics to increase engagement across of a wide medium of channels every day.


Behavioral marketing – watch, listen and learn

Behavioral marketing is nothing new. We’ve been doing it since the dawn of mankind. If someone does something, we take notice (or at least try to) and then adapt whatever it is we are selling to that person’s behavioral needs.


Big data, big deal. Small data, bigger deal.

A lot of emphasis and budget goes into how to generate, receive, manage and digest big data in a way that makes it easy for an organization to extract actionable insights into increased profits and productivity. As our appetite for digital content...