Turn on engagement.™

Employee App Tactics and Strategies to Increase Engagement

Stop guessing, start targeting

The world of shopper marketing is dramatically changing. Within a few years, we’ll see a lot of the[tweet_quote hashtags="#physicaltodigital" ] traditional advertising tactics to get shoppers attention integrated into digital formats[/tweet_quote],...


INFOGRAPHIC - Engaging users on the experiential path

 


Dartboard marketing doesn’t work

It may seem entirely obvious, yet it still happens all the time in the wonderful world of consumer marketing. Too many advertising, shopper marketing and loyalty campaigns are targeted with a one-size fits all approach. It’s a lot like throwing a...


Connecting physical to digital with mobile technology

A lot of experiential venues are looking at innovative ways to connect physical to digital. Right now, the problem for most physical venues is the ever-growing threat from online providers looking to gain market share. There are indeed innovative...


Mobile Analytics - Marketers don’t have time

It seems like there’s a million different analytical tools out there for marketers to leverage today, particularly when it comes to mobile analytics. We apply these tools to complex data sets in order to extract valuable insights that can help us...


Push Notifications - Stop pushing me crap

Push media is becoming increasingly popular these days in the world of diversified marketing and advertising. If you’ve got an iPhone or Android device and run apps, you’ve more than likely noticed carefully woven media in the form of push...


Leveraging your suppliers and vendors with your mobile app

No matter what industry you are in, your mobile app can serve as a way not only to promote your brand, fostering engagement and advocacy, but also as a way to promote the goods and services you sell every day.


Know them, serve them, and they’ll be back

There are two basic steps to create brand loyalty fast


Mobile Apps + Shopper Marketing = Best Friends Forever

Mobile apps should be every shopper marketer’s best friend. Why this channel over the endless choices of others like TV, web (paid or organic), social, etc.? Most importantly, because the user downloaded the app, which means they want to connect...


Every mobile action should have an app reaction

Mobile apps are a great way to measure and react to your customer’s behaviors. Right now, too many mobile apps simply push content. They don’t do anything else beyond that. They might push goods, services, promotions, loyalty programs, coupons and...